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Peter Southam and Son

Home  Projects  Peter Southam and Son
PETER SOUTHAM & SON
PETERSOUTHAM.CO.UK
category:
Web dev, SEO,
Social Media
VA Solutions
start date:
2025
end date:
Ongoing
Status:
Completed &
Ongoing Growth

Peter Southam and Son

Peter Southam and Son is a family-run roofing and property maintenance specialist established in 1979, serving Bicester, Oxford, and surrounding areas across Oxfordshire. With over 45 years of industry experience passed down through generations, the company delivers traditional craftsmanship in full roof replacements, leak repairs, chimney restorations, guttering, and exterior maintenance.

To match their long-standing reputation, Peter Southam and Son partnered with Top 1 Web Agency for a digital and operational overhaul. We redesigned their website, implemented a regional SEO campaign, launched ongoing social media management, and integrated Virtual Assistant (VA) solutions to streamline client inquiries.

Challenges

Prior to partnering with Top 1 Web Agency, Peter Southam and Son faced several digital and operational bottlenecks:

◉ Outdated Online Presence: Their previous web presence did not reflect their 45-year track record or showcase their specialist services in roofing, chimneys, and garden clearances.

◉ Limited Local Search Reach: The business struggled to capture high-intent organic search queries across Oxfordshire key areas like Oxford, Bicester, Kidlington, and Headington.

◉ Administrative & Lead Management Bottlenecks: Managing incoming quote requests, project scheduling, and social media channels alongside active roofing projects created operational friction.

Solutions

We deployed an integrated agency solution combining custom web design, continuous SEO, active social media management, and dedicated administrative support:

  • Complete Website Redesign: Built a modern, mobile-responsive platform showcasing core services - including roof replacements, gutter repairs, chimney restorations, moss removal, and insulation - backed by high-resolution project galleries.
  • Extensive Regional & On-Page SEO: Executed an on-page and technical search strategy optimized for localized terms across Oxfordshire, targeting queries for emergency roof repairs, soffit/fascia installations, and property maintenance.
  • Ongoing Social Media Management: Created branded content schedules highlighting completed job transformations, emergency repair turnarounds, and client testimonials across social platforms.
  • Dedicated Virtual Assistant (VA) Solutions: Provided trained administrative VA support to triage inbound web inquiries, organize project quotes, coordinate customer calls, and streamline dispatch operations.
  • Ongoing Maintenance & Site Monitoring: Implemented automated site security monitoring, image optimization for portfolio uploads, and continuous performance maintenance.

results

Our partnership provided Peter Southam and Son with sustained business growth and operational freedom:

Streamlined Inquiries & Faster Response: Dedicated VA support combined with a high-converting web platform significantly cut response times for repair and quote inquiries.

Top Regional Search Rankings: Secured strong organic search positions across Bicester and greater Oxfordshire for targeted roofing, chimney, and guttering service keywords.

Enhanced Brand Heritage: Established a cohesive online presence that reflects their 45+ year reputation, building immediate trust with new prospective clients.

Looking to modernize your web presence, scale regional search rankings, or streamline operations with Virtual Assistant solutions? Talk to us.

We’re a small, dedicated team of web, app developers, AI specialists, graphic designers, virtual assistants and digital marketing specialists with over 10 years of experience.

02034886511

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